At Atrimed Pharma, we have always placed protecting our rich biodiversity at the top of our wish list. We believe that mother nature endows us with everything we need and wish for. Our own research is always inspired by nature.
This year, we joined hands with the Ministry of Ayush Karnataka Directorate, and the Government Ayurvedic Medical College (GAMC) to commemorate the World Environment Day and spread awareness about the urgent need of protecting our biodiversity. One of the ideas was to felicitate Padma Shri Saalumarada Thimmakka, who is a living legend of biodiversity conservation and also tell the world, especially our millennials and future generations about her so that they be inspired just as we are.
Our staff came up with a novel idea of running a contest based on a video posted on our YouTube channel. Aimed at the millennials and digital natives, the future of India, the contest #WatchandWin Atrimed Contest 2019, required the participants to watch a video on biodiversity and our nature inspired research and answer a few simple questions. All that the participants had to do was watch the video in full to get the right answers.
As the contest was announced on social media, we saw a roaring response. Our hopes of connecting with the audience and convey our message became a reality. We registered more than 10,000 visitors to our contest page (https://atrimed.com/watch-and-win-atrimed-quiz/) and we had over 8lakh views on both YouTube and our own website combined.
“It is an urgent need to increase awareness among the younger generation of our biodiversity and the bountiful and beautiful nature.
We thought of this contest and I am excited to see so many enthusiasts participating in the contest,” said Dr. Hrishikesh Damle, CEO, Atrimed Pharma.
We received more than 300 entries for the contest from different parts of India. It is heartwarming to participants from Mysore, Patna, Lucknow, Mangalore, Kolkata, Chennai, AP, Mumbai, Hyderabad, Bilaspur, Hubli, Thrissur, Uttarakhand, New Delhi, Bhubaneswar, Nagpur, Kolhapur and many more. The contest is still open and closes on June 15th.
Whoever, answers all the questions right will be eligible for the Lucky Draw. The winner will be picked up from a Lucky Draw on a glittering awards ceremony on June 20th, 2019. On this occasion Padma Shri Saalumarada Thimmakka will also be felicitated in the presence of other dignitaries from AYUSH and GAMC will be present during the ceremony.
At Atrimed, we take immense pride in developing our products with the utmost care and without harming nature. Our practices are biodiversity and nature-friendly. Our basic science work involves Inflammatory pathways and immune-modulation. Our areas of interest are therapeutic skin care, therapeutic nutrition, adjuvants for cancer and neglected diseases. We are participating in the Bio 2019 convention to look for like-minded collaborators from both academia and industry, licensing partners for our products already launched, and for investors to help us further our cutting-edge journey.